Ethnic performance, language proficiency, and ethnic media use among Indian American immigrants

Srividya Ramasubramanian, Marissa J. Doshi

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

This study focuses on how and why Indian American immigrants engage with movies from their home country in a transnational global context. Existing literature has focused on lack of host language proficiency as the primary reason for ethnic media consumption. We suggest that for Indian Americans, the motivation for consuming Indian films is driven by ethnic performance rather than language proficiency. A survey was conducted with Indian Americans to explore the relationships among Indian movie consumption, acculturation indices, language proficiency, and ethnic performance. Results show that ethnic performance is a stronger predictor of Indian movie consumption than language proficiency and acculturation indices.

Original languageEnglish (US)
Pages (from-to)183-200
Number of pages18
JournalJournal of International and Intercultural Communication
Volume10
Issue number3
DOIs
StatePublished - Jul 3 2017
Externally publishedYes

Keywords

  • ethnic media
  • immigrants
  • India
  • movies
  • South Asia

ASJC Scopus subject areas

  • Cultural Studies
  • Communication

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