Original language | English (US) |
---|---|
Pages (from-to) | 319-324 |
Number of pages | 6 |
Journal | Business Horizons |
Volume | 52 |
Issue number | 4 |
DOIs |
|
State | Published - 2009 |
Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing