Entrepreneurial learning under uncertainty: exploring the role of self-efficacy and perceived complexity

Magdalena Markowska, Johan Wiklund

Research output: Contribution to journalArticle


The entrepreneurial learning literature remains underdeveloped and lacks a clear understanding of the learning process. Building on an in-depth case study of four Scandinavian gourmet restauranteurs, we argue that learning to act on entrepreneurial tasks involves opening-up and focusing processes. We propose a process model that specifies how changing perceptions of complexity and self-efficacy influence an individual’s preference for experimentation (opening up) and modelling (focusing) when acquiring new experience. Specifically, in situations perceived as complex, individuals will likely opt for modelling; however, individuals who feel highly self-efficacious will likely rely more on experimentation.

Original languageEnglish (US)
JournalEntrepreneurship and Regional Development
StateAccepted/In press - Jan 1 2020



  • Case study
  • entrepreneurs
  • learning
  • self-efficacy
  • theory development

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics

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