Enhancing platform appreciation through avoidant engagement: A theoretical and practical model of interactivity and persuasion

Research output: Chapter in Book/Entry/PoemChapter

Original languageEnglish (US)
Title of host publicationInnovations and Implications of Persuasive Narrative
PublisherPeter Lang AG
Number of pages13
ISBN (Electronic)9781433180880
ISBN (Print)9781433180873
StatePublished - Jan 21 2021

ASJC Scopus subject areas

  • General Social Sciences

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