Enhancing entrepreneurial orientation research: Operationalizing and measuring a key strategic decision making process

Douglas W. Lyon, G. T. Lumpkin, Gregory G. Dess

Research output: Contribution to journalArticle

401 Scopus citations

Abstract

As a means to enhance prescriptive theory on a firm's entrepreneurial orientation, this paper addresses the strengths and weaknesses of three approaches to measurement: managerial perceptions, firm behaviors, and resource allocations. We examine a set of recent studies employing these approaches, propose important contingencies regarding their use, and suggest that measurement accuracy can be improved by using a triangulation of methods. The paper concludes with a discussion of theoretical, resource availability, and interpretability considerations in measurement selection.

Original languageEnglish (US)
Pages (from-to)1055-1085
Number of pages31
JournalJournal of Management
Volume26
Issue number5
DOIs
StatePublished - 2000

ASJC Scopus subject areas

  • Finance
  • Strategy and Management

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