TY - JOUR
T1 - Enhancing entrepreneurial orientation research
T2 - Operationalizing and measuring a key strategic decision making process
AU - Lyon, Douglas W.
AU - Lumpkin, G. T.
AU - Dess, Gregory G.
PY - 2000
Y1 - 2000
N2 - As a means to enhance prescriptive theory on a firm's entrepreneurial orientation, this paper addresses the strengths and weaknesses of three approaches to measurement: managerial perceptions, firm behaviors, and resource allocations. We examine a set of recent studies employing these approaches, propose important contingencies regarding their use, and suggest that measurement accuracy can be improved by using a triangulation of methods. The paper concludes with a discussion of theoretical, resource availability, and interpretability considerations in measurement selection.
AB - As a means to enhance prescriptive theory on a firm's entrepreneurial orientation, this paper addresses the strengths and weaknesses of three approaches to measurement: managerial perceptions, firm behaviors, and resource allocations. We examine a set of recent studies employing these approaches, propose important contingencies regarding their use, and suggest that measurement accuracy can be improved by using a triangulation of methods. The paper concludes with a discussion of theoretical, resource availability, and interpretability considerations in measurement selection.
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U2 - 10.1177/014920630002600503
DO - 10.1177/014920630002600503
M3 - Article
AN - SCOPUS:0042686526
SN - 0149-2063
VL - 26
SP - 1055
EP - 1085
JO - Journal of Management
JF - Journal of Management
IS - 5
ER -