Empowerment and Internal Activism During Organizational Change: A Relocation Story in China

Yi Luo, Hua Jiang

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

Based on 18 interviews with employees of a multinational food giant operating in Mainland China, this study examined how employees enacted an activist role during a relocation change by adopting various empowerment strategies such as creating opposing identities, framing the target blame, building alliances, making threats, seeking bilateral compromises, and others. These activists successfully pressured top management to change from its nonresponse to negotiation with the union. The significance of this study lies in examining the first self-organized union and internal activism case in a multinational company operating in Mainland China.

Original languageEnglish (US)
Pages (from-to)1-28
Number of pages28
JournalInternational Journal of Strategic Communication
Volume8
Issue number1
DOIs
StatePublished - 2014

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science

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