Original language | English (US) |
---|---|
Pages (from-to) | 29-37 |
Number of pages | 8 |
Journal | Sport Marketing Quarterly |
Volume | 7 |
Issue number | 1 |
State | Published - 1998 |
Emerging theory in team sport sales: Selling tickets in a more competitive arena
Rick Burton, Robert Y. Cornilles
Research output: Contribution to journal › Article › peer-review