Abstract
This study examines elderly people's innate moral foundations in influencing decisions, and their subsequent enjoyment in an interactive media environment. The Moral Foundation Questionnaire was used to distinguish between the moral intuitions of elderly US and German respondents, who were believed to have divergent yet stable moral codes that would be salient in a novel virtual world. In an experimental design, participants (N=116) were confronted with a computer simulation in which they could decide to violate or uphold each of five moral intuitions. Germans and Americans differed in their moral foundations, yet for both groups higher moral salience led to a decrease in decisions to commit moral violations in a virtual world. Results for enjoyment were mixed.
Original language | English (US) |
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Pages (from-to) | 276-293 |
Number of pages | 18 |
Journal | New Media and Society |
Volume | 15 |
Issue number | 2 |
DOIs | |
State | Published - Mar 2013 |
Externally published | Yes |
Keywords
- Digital immigrants
- enjoyment
- moral foundations theory
- morality
- virtual worlds
ASJC Scopus subject areas
- Communication
- Sociology and Political Science