Effects of HIV/AIDS public service announcements on attitude and behavior: Interplay of perceived threat and self-efficacy

Jueman Mandy Zhang, Di Zhang, Tamara Makana Chock

Research output: Contribution to journalArticle

4 Scopus citations


We examined how perceived threat affected attitude and behavior toward condom use with main and nonmain partners, among at-risk young adults with varying levels of self-efficacy. Participants were 170 heterosexually active, single students at a northeastern university in the United States. Exposure to HTV/AIDS public service announcements was found to increase perceived susceptibility, which facilitated a positive attitude toward condom use with main partners but not with nonmain partners. High self-efficacy promoted a positive attitude toward condom use with main partners, and condom use with main and nonmain partners. The interaction effects revealed that high, compared to low, self-efficacy motivated more condom use with main and nonmain partners when perceived susceptibility was lower.

Original languageEnglish (US)
Pages (from-to)799-810
Number of pages12
JournalSocial Behavior and Personality
Issue number5
StatePublished - 2014



  • AIDS
  • Condom use
  • HIV
  • Perceived susceptibility
  • Perceived threat
  • Public service announcements
  • Self-efficacy
  • Sexual health

ASJC Scopus subject areas

  • Social Psychology

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