Effects of gain-versus loss-framed performance feedback on the use of fitness apps: Mediating role of exercise self-efficacy and outcome expectations of exercise

Joon Soo Lim, Ghee Young Noh

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Abstract

Grounded in prospect theory and self-efficacy theory, this study examines the effect of message framing on users' intentions to adopt fitness applications (“apps”). Through the use of a laboratory experiment employing a specially designed fitness app, we tested the effectiveness of gain-framed performance feedback in the adoption of the fitness app as well as in enhancing exercise self-efficacy and outcome expectations of exercise. Results of this study show the advantage of gain-framed messages over loss-framed messages in increasing user's intentions to use the app. A mediation analysis using a bootstrap method revealed that the effect of the gain-framed messages on users' intentions to use the fitness app was mediated through exercise self-efficacy and outcome expectations of exercise.

Original languageEnglish (US)
Pages (from-to)249-257
Number of pages9
JournalComputers in Human Behavior
Volume77
DOIs
StatePublished - Dec 2017

Keywords

  • Fitness app
  • Gain frame
  • Mobile health technology
  • Persuasion
  • Persuasive technology
  • Self-efficacy

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

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