Does bundling add-ins help consumers?

R. Dewan; M. Freimer

doi:10.1109/HICSS.2003.1174594

Does bundling add-ins help consumers?

R. Dewan, M. Freimer

Research output: Chapter in Book/Entry/Poem › Conference contribution

1 Scopus citations

Abstract

Third party developed software add-ins enhance the functionality of a large variety of base software such as operating systems, word processors, spread sheets, graphics software and games. Base software producers often bundle some of these add-ins in new versions of base software. This kind of bundling has come under increased scrutiny of regulators in US and Europe. We construct a model of the add-in market to show that it is possible for the consumers to benefit from bundling of add-ins and base software as the price of the bundled software is often much less than the sum of prices of the base software and add-ins. This result is validated with some empirical data.

Original language	English (US)
Title of host publication	Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003
Editors	Ralph H. Sprague
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	7-13
Number of pages	7
ISBN (Electronic)	0769518745, 9780769518749
DOIs	https://doi.org/10.1109/HICSS.2003.1174594
State	Published - 2003
Externally published	Yes
Event	36th Annual Hawaii International Conference on System Sciences, HICSS 2003 - Big Island, United States Duration: Jan 6 2003 → Jan 9 2003

Publication series

Name	Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003

Other

Other	36th Annual Hawaii International Conference on System Sciences, HICSS 2003
Country/Territory	United States
City	Big Island
Period	1/6/03 → 1/9/03

ASJC Scopus subject areas

Information Systems
Computer Science Applications

Access to Document

10.1109/HICSS.2003.1174594

Cite this

Dewan, R., & Freimer, M. (2003). Does bundling add-ins help consumers? In R. H. Sprague (Ed.), Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003 (pp. 7-13). Article 1174594 (Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/HICSS.2003.1174594

Does bundling add-ins help consumers? / Dewan, R.; Freimer, M.
Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003. ed. / Ralph H. Sprague. Institute of Electrical and Electronics Engineers Inc., 2003. p. 7-13 1174594 (Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003).

Research output: Chapter in Book/Entry/Poem › Conference contribution

Dewan, R & Freimer, M 2003, Does bundling add-ins help consumers? in RH Sprague (ed.), Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003., 1174594, Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003, Institute of Electrical and Electronics Engineers Inc., pp. 7-13, 36th Annual Hawaii International Conference on System Sciences, HICSS 2003, Big Island, United States, 1/6/03. https://doi.org/10.1109/HICSS.2003.1174594

Dewan R, Freimer M. Does bundling add-ins help consumers? In Sprague RH, editor, Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003. Institute of Electrical and Electronics Engineers Inc. 2003. p. 7-13. 1174594. (Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003). doi: 10.1109/HICSS.2003.1174594

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title = "Does bundling add-ins help consumers?",

abstract = "Third party developed software add-ins enhance the functionality of a large variety of base software such as operating systems, word processors, spread sheets, graphics software and games. Base software producers often bundle some of these add-ins in new versions of base software. This kind of bundling has come under increased scrutiny of regulators in US and Europe. We construct a model of the add-in market to show that it is possible for the consumers to benefit from bundling of add-ins and base software as the price of the bundled software is often much less than the sum of prices of the base software and add-ins. This result is validated with some empirical data.",

author = "R. Dewan and M. Freimer",

note = "Publisher Copyright: {\textcopyright} 2003 IEEE.; 36th Annual Hawaii International Conference on System Sciences, HICSS 2003 ; Conference date: 06-01-2003 Through 09-01-2003",

year = "2003",

doi = "10.1109/HICSS.2003.1174594",

language = "English (US)",

series = "Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

pages = "7--13",

editor = "Sprague, {Ralph H.}",

booktitle = "Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003",