Does bundling add-ins help consumers?

R. Dewan, M. Freimer

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Third party developed software add-ins enhance the functionality of a large variety of base software such as operating systems, word processors, spread sheets, graphics software and games. Base software producers often bundle some of these add-ins in new versions of base software. This kind of bundling has come under increased scrutiny of regulators in US and Europe. We construct a model of the add-in market to show that it is possible for the consumers to benefit from bundling of add-ins and base software as the price of the bundled software is often much less than the sum of prices of the base software and add-ins. This result is validated with some empirical data.

Original languageEnglish (US)
Title of host publicationProceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003
EditorsRalph H. Sprague
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages7-13
Number of pages7
ISBN (Electronic)0769518745, 9780769518749
DOIs
StatePublished - 2003
Externally publishedYes
Event36th Annual Hawaii International Conference on System Sciences, HICSS 2003 - Big Island, United States
Duration: Jan 6 2003Jan 9 2003

Publication series

NameProceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003

Other

Other36th Annual Hawaii International Conference on System Sciences, HICSS 2003
Country/TerritoryUnited States
CityBig Island
Period1/6/031/9/03

ASJC Scopus subject areas

  • Information Systems
  • Computer Science Applications

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