TY - JOUR
T1 - Do economists recognize an opportunity cost when they see one? A dismal performance or an arbitrary concept?
AU - Potter, Joel
AU - Sanders, Shane
PY - 2012/10
Y1 - 2012/10
N2 - Ferraro and Taylor (2005) asked 199 professional economists a multiple-choice question about opportunity cost. Given that only 21.6% answered "correctly," they conclude that professional understanding of the concept is "dismal." We challenge this critique of the profession. Specifically, we allow for alternative opportunity cost accounting methodologies - one of which is derived from the term's definition as found in Ferraro and Taylor- and rely on the conventional relationship between willingness to pay and substitute goods to demonstrate that every answer to the multiple-choice question is defensible. The Ferraro and Taylor survey question suggests difficulties in framing an opportunity cost accounting question, as well as a lack of coordination in opportunity cost accounting methodology. In scope and logic, we conclude that the survey question does not, however, succeed in measuring professional understanding of opportunity cost. A discussion follows as to the concept's appropriate role in the classroom.
AB - Ferraro and Taylor (2005) asked 199 professional economists a multiple-choice question about opportunity cost. Given that only 21.6% answered "correctly," they conclude that professional understanding of the concept is "dismal." We challenge this critique of the profession. Specifically, we allow for alternative opportunity cost accounting methodologies - one of which is derived from the term's definition as found in Ferraro and Taylor- and rely on the conventional relationship between willingness to pay and substitute goods to demonstrate that every answer to the multiple-choice question is defensible. The Ferraro and Taylor survey question suggests difficulties in framing an opportunity cost accounting question, as well as a lack of coordination in opportunity cost accounting methodology. In scope and logic, we conclude that the survey question does not, however, succeed in measuring professional understanding of opportunity cost. A discussion follows as to the concept's appropriate role in the classroom.
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U2 - 10.4284/0038-4038-2011.218
DO - 10.4284/0038-4038-2011.218
M3 - Article
AN - SCOPUS:84868322177
SN - 0038-4038
VL - 79
SP - 248
EP - 256
JO - Southern Economic Journal
JF - Southern Economic Journal
IS - 2
ER -