Abstract
Applying the four pillars of the Critical Media Effects framework (i.e., power, intersectionality, context, and agency), this chapter reviews current literature on race and media across different digital platforms and unpacks the ways in which scholars can understand the benefits and constraints of digital environments on the multiple aspects of racial identity. Specifically, we examine how research on racial representation in social media, streaming, and gaming could benefit from taking a critical approach in raising research questions, interpreting data, and drawing conclusions about the performance of race in digital environments. We first explain the distinction of studying digital environments compared to networked and industry produced content. Second, we review the effects scholarship on race and social media, streaming sites, and gaming, and entertain the ways in which critical approaches might fill in the gaps or clarify data interpretation. We conclude that there is a trajectory of media effects toward theoretical inclusivity which moderates how we engage our scholarship on the cognitive, affective, and behavioral outcomes of media impact and audience engagement.
Original language | English (US) |
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Title of host publication | US Media and Diversity |
Subtitle of host publication | Representation, Dissemination, and Effects |
Publisher | Taylor and Francis |
Pages | 139-157 |
Number of pages | 19 |
ISBN (Electronic) | 9781040085080 |
ISBN (Print) | 9781032590776 |
DOIs | |
State | Published - Jan 1 2024 |
ASJC Scopus subject areas
- General Arts and Humanities
- General Social Sciences
- General Business, Management and Accounting