Differences in event brand personality between social media users and non-users

Patrick Walsh, Galen Clavio, Matthew David Lovell, Matthew Blaszka

Research output: Contribution to journal › Article › peer-review

Cite this

@article{6c85eb5688d54287ae2bd367136fc6bf,

title = "Differences in event brand personality between social media users and non-users",

author = "Patrick Walsh and Galen Clavio and Lovell, {Matthew David} and Matthew Blaszka",

year = "2013",

language = "English (US)",

volume = "22",

pages = "214--223",

journal = "Sport Marketing Quarterly",

issn = "1061-6934",

publisher = "FiT Publishing",

}