Development of a brand extension decision making model for professional sport teams

Research output: Contribution to journal › Article › peer-review

Cite this

@article{493f9a82a3a447c990c13e751c1558c8,

title = "Development of a brand extension decision making model for professional sport teams",

author = "Patrick Walsh and Seungbum Lee",

year = "2012",

language = "English (US)",

volume = "21",

pages = "232--242",

journal = "Sport Marketing Quarterly",

issn = "1061-6934",

publisher = "FiT Publishing",

}