Determinants and outcomes of volunteer satisfaction in mega sports events

Daehwan Kim, Chanmin Park, Hany Kim, Jeeyoon Jamie Kim

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

The role of volunteers is an important factor for the sustainability of mega sports events. Key issues in the literature on sports event volunteers are volunteer satisfaction and its determinants and outcomes. Therefore, the purpose of the current study was to investigate the effects of the fulfillment of volunteers' psychological needs and Volunteer Management Practices (VMP) on overall volunteer satisfaction, and to test their conditional effects depending on volunteer involvement. Additionally, the present study aimed to examine the effects of volunteer satisfaction on future volunteer activity, word-of-mouth, and host city visitation. For these purposes, a survey was conducted with 2442 volunteers in the context of the 2018 PyeongChangWinter Olympics in South Korea. The results of a Latent Moderated Structural Equation (LMS) revealed that the fulfillment of volunteers' general needs and volunteer satisfaction with the VMP have positive effects on overall volunteer satisfaction. Interestingly, these effects were differently moderated by the level of volunteer involvement. Overall volunteer satisfaction was found to positively affect future volunteering intention, spreading positive words regarding sports event volunteering, and intention to visit the host city as tourists. In conclusion, sports event managers need to design an optimal work environment that can fulfill volunteers' psychological needs and improve VMP to enhance the sustainability of mega sports events.

Original languageEnglish (US)
Article number1859
JournalSustainability (Switzerland)
Volume11
Issue number7
DOIs
StatePublished - Apr 1 2019

Fingerprint

Sports
sport
determinants
event
management practice
Sustainable development
sustainability
management
Olympic Games
Managers
work environment
South Korea
effect
tourist
manager
need
city

Keywords

  • Involvement
  • Mega sports events
  • Re-participation intention
  • Revisit intention
  • Satisfaction
  • Volunteers psychological needs
  • Word of mouth intention

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Management, Monitoring, Policy and Law

Cite this

Determinants and outcomes of volunteer satisfaction in mega sports events. / Kim, Daehwan; Park, Chanmin; Kim, Hany; Kim, Jeeyoon Jamie.

In: Sustainability (Switzerland), Vol. 11, No. 7, 1859, 01.04.2019.

Research output: Contribution to journalArticle

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