Design, influence, and social technologies: Techniques, impacts, and ethics

Joshua Introne, Karen Levy, Sean Munson, Sean Goggins, Rick Wash, Cecilia Aragon

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations


Our actions and opinions - "what we know and believe, how we behave and make decisions" - are embedded in and shaped by webs of social relationships. Small individual actions that flow within networks can lead to broad systemic dynamics that fundamentally impact how societies function economically, socially, and culturally. Social technology provides a set of affordances that makes it easier for individuals to manage this web of relationships and the information that flows through it. But designers can configure and make use of the same affordances to influence user behavior. As much of the connected world races to adopt social technology, we have a responsibility both to understand its impacts and to develop ethical guidelines for its use, as its impacts could be profound.

Original languageEnglish (US)
Title of host publicationCSCW'12 - Proceedings of the ACM 2012 Conference on Computer Supported Cooperative Work Companion
Number of pages2
StatePublished - 2012
Externally publishedYes
EventACM 2012 Conference on Computer Supported Cooperative Work Companion, CSCW'12 - Seattle, WA, United States
Duration: Feb 11 2012Feb 15 2012

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW


OtherACM 2012 Conference on Computer Supported Cooperative Work Companion, CSCW'12
CountryUnited States
CitySeattle, WA


  • persuasive interfaces
  • social informatics
  • social media
  • social networks
  • value-sensitive design

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Networks and Communications

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