Deserve and diverge: Feeling entitled makes people more creative

Emily M. Zitek, Lynne C. Vincent

Research output: Contribution to journalArticlepeer-review

35 Scopus citations


Four studies demonstrated that making people feel more entitled leads them to be more creative. In Study 1, entitlement was manipulated through a writing prompt task, and entitled participants generated more creative uses for a common household object and drew more creative pictures than participants in the control condition did. In Study 2, the same manipulation was used, and entitled participants performed better than control participants on a task measuring creative performance but not on a task measuring non-creative performance. In Studies 3a and 3b, entitlement was manipulated through a sentence unscramble task, and entitled participants again were more creative than control participants. In Studies 2, 3a, and 3b, a need for uniqueness mediated the relationship between entitlement and creativity.

Original languageEnglish (US)
Pages (from-to)242-248
Number of pages7
JournalJournal of Experimental Social Psychology
StatePublished - Jan 1 2015
Externally publishedYes


  • Creativity
  • Divergence
  • Entitlement
  • Uniqueness

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science


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