Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company Over Sweatshop Issues in Supplier Factories Overseas

Joon Soo Lim, Kyujin Shim

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

The current research examines the effects of individualizing moral foundations (i.e., fairness and care) on consumer boycotts against the U.S. company that is entangled in an alleged sweatshop issue at a supplier’s factory in a developing country. On the basis of moral foundations theory, the current study tests six hypotheses that demonstrate the theoretical mechanism by which individualizing moral foundations have an impact on consumer boycott intentions through blame attributions and anger. Using a representative U.S. sample of 1,124 people, a national survey was conducted to test the proposed structural equation model. As predicted, results of mediation analysis showed that individualizing foundations, consisted of the fairness/care values, led to boycott intentions fully mediated by blame attribution and anger.

Original languageEnglish (US)
Pages (from-to)1643-1664
Number of pages22
JournalAmerican Behavioral Scientist
Volume63
Issue number12
DOIs
StatePublished - Nov 1 2019

Keywords

  • consumer boycotts
  • corporate social responsibility
  • moral foundations theory
  • public relations

ASJC Scopus subject areas

  • Social Psychology
  • Cultural Studies
  • Education
  • Sociology and Political Science
  • Social Sciences(all)

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