Corporate Reputation and Workplace Environment

This chapter reviews prior studies on the conceptualization and measurement of corporate reputation and examines workplace environment as one of its important attributes. It examines three underlying dimensions of the attribute: internal communication management and employee-organization relationships; corporate culture; and an organization's ability to attract, develop, and retain top talent. It discusses the underlying theoretical frameworks that have been used for the attribute's dimensions and reports the empirical findings prior studies have yielded. The chapter also presents some other dimensions that have been revealed in prior research but have not been fully examined in the extant literature, and calls for future studies to establish a more complete and comprehensive list of workplace environment's indicators. It then suggests future directions for research in terms of concept and measurement. The chapter ends with a brief discussion of implications for many disciplines other than communication.