@inproceedings{a84b917e80a64a059c09547f2ce9c1ab,
title = "Contextualizing Gamification Design: Using Extended Achievement Goal Theory to Understand College Learner Differences",
abstract = "Gamification is considered a promising approach to motivating learners. Yet, existing research found an inconsistent motivating impact of gamification designs. This paper explores individual differences in gamification design in the college learning context. Drawing upon the extended achievement goal theory, we posit that individuals' academic and social achievement goal orientations can portray user types for gamification designs in a learning environment. Using data collected from college students, we validate an instrument to measure college learners' achievement goal orientations. We subsequently identify three clusters of learners: the Self-image Worriers, the Minimizers, and the Eager Learners. We name this learner taxonomy ASGOL (Academic and Social Goal Orientation Learners). We speculate about gamification design implications for supporting all ASGOL types.",
keywords = "achievement goals, ASGOL types, gamification, goal orientations",
author = "Jian Tang and Ping Zhang and Eunmi Jeong",
note = "Funding Information: This work was partially supported by the National Natural Science Foundation of China (71904215) and the Young Talents Support Program from the Central University of Finance and Economics (QYP2211). Publisher Copyright: {\textcopyright} 2023 IEEE Computer Society. All rights reserved.; 56th Annual Hawaii International Conference on System Sciences, HICSS 2023 ; Conference date: 03-01-2023 Through 06-01-2023",
year = "2023",
language = "English (US)",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "1137--1146",
editor = "Bui, {Tung X.}",
booktitle = "Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023",
address = "United States",
}