Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception

Joon Soo Lim, Tamara Makana Chock, Guy J. Golan

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Fingerprint Dive into the research topics of 'Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception'. Together they form a unique fingerprint.

Business & Economics