@inproceedings{16e2551dbd734e6bac5958fc5e14743d,
title = "Consumer beliefs about radio frequency identification (RFID) systems",
abstract = "The most widely publicized privacy concern about Radio Frequency Identification (RFID) systems revolves around the inclusion of RFID tags in consumer goods, with the concomitant fear that parties other than the consumer will be able to detect the presence and location of a tagged object. The author used a conceptual framework developed by Mick and Fournier (1998) to understand consumer reactions to RFID technology. Results of a survey of a random sample of N=60 U.S. respondents showed that consumers have little knowledge of RFID technology. About half expressed concerns for privacy related to RFID. Elements of the framework predicted these concerns. Those who were better informed about RFID were also more likely to express concerns about freedom and dependency related to the technology.",
keywords = "Consumer attitudes, Consumer beliefs, RFID, Radio frequency identification",
author = "Stanton, {Jeffrey M.}",
year = "2006",
language = "English (US)",
isbn = "9781604236262",
series = "Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006",
pages = "3334--3340",
booktitle = "Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006",
note = "12th Americas Conference on Information Systems, AMCIS 2006 ; Conference date: 04-08-2006 Through 06-08-2006",
}