Abstract
Social media plays a vital role as a communication channel for pertinent topics, including climate change. This paper investigates the content and comments of short and long-format videos on Instagram, TikTok, and YouTube to compare climate change discourse on these platforms. Eighty videos and their respective 69,135 comments were collected and analyzed using content analysis, statistical analysis, data visualization, and social network analysis. Our findings show that in our dataset, videos in the short-format (Instagram, TikTok, and YouTube Shorts) provide all sorts of content, while YouTube long videos only focus on educational and activism content. The short-format videos also show different stances towards climate change, such as a climate change denier stance, while YouTube long videos do not. For comments, videos in the short-format had less engagement compared to YouTube long videos. Our findings inform implications for both researchers and social media platform designers.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 103-114 |
| Number of pages | 12 |
| Journal | Proceedings of the Association for Information Science and Technology |
| Volume | 61 |
| Issue number | 1 |
| DOIs | |
| State | Published - Oct 2024 |
Keywords
- Climate Change
- Crisis Informatics
- Multi-modal Analysis
- Platform Comparison
- Social Media
ASJC Scopus subject areas
- General Computer Science
- Library and Information Sciences