Comparing brand awareness levels of in-game advertising in sport video games featuring visual and verbal cues

Patrick Walsh, Matthew Zimmerman, Galen Clavio, Antonio S. Williams

Research output: Contribution to journal › Article › peer-review

Cite this

@article{61c47e58d0a34cb48adddbb64bdcd019,

title = "Comparing brand awareness levels of in-game advertising in sport video games featuring visual and verbal cues",

author = "Patrick Walsh and Matthew Zimmerman and Galen Clavio and Williams, {Antonio S.}",

year = "2014",

language = "English (US)",

volume = "2",

pages = "386--404",

journal = "Communication and Sport",

issn = "2167-4795",

publisher = "SAGE Publications Ltd",

}