Communication management and trust: Their role in building resilience to "surprises" such as natural disasters, pandemic flu, and terrorism

P. H. Longstaff, Sung Un Yang

Research output: Contribution to journalArticlepeer-review

84 Scopus citations

Abstract

In times of public danger such as natural disasters and health emergencies, a country's communication systems will be some of its most important assets because access to information will make individuals and groups more resilient. Communication by those charged with dealing with the situation is often critical. We analyzed reports from a wide variety of crisis incidents and found a direct correlation between trust and an organization's preparedness and internal coordination of crisis communication and the effectiveness of its leadership. Thus, trust is one of the most important variables in effective communication management in times of "surprise."

Original languageEnglish (US)
Article number3
JournalEcology and Society
Volume13
Issue number1
DOIs
StatePublished - 2008

Keywords

  • Communication
  • Disasters
  • Resilience
  • Trust

ASJC Scopus subject areas

  • Ecology

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