TY - JOUR
T1 - Communication behavior and presidential approval
T2 - The decline of george bush
AU - Kinsey, Dennis F.
AU - Chaffee, Steven H.
N1 - Funding Information:
1. This survey was supported in part by a grant from the Office of the Dean of Research at Stanford University. The authors acknowledge the contributions in questionnaire construction and sampling design of Jose Gaztambide-Ceigel, Hye-Ryeon Lee, Glenn Leshner, Geetu Melwani, Caroline Schooler, and Valerie Sue of Stanford University; and the cooperation in field data collection of Tony Rimmer, Edgar Trotter, and Fred Zandpour of California State University, Fullerton; Mark Larson of Humboldt State University; David Dozier of San Diego State University; and Laurie Mason of San Jose State University and Santa Clara University. 2. For instance, the incidence of registered Republicans in the sample (46 percent) was indistinguishable from the figures provided by county registrars of voters (47 percent). In primary election voting, the sample was reasonably representative of the primary electorate within each party. For example, respondents said they had voted for Bill Clinton over Jerry Brown by 45-37, compared to 46—40 in the actual election. On the Republican side, the sample voted for George Bush over Pat Buchanan by 76-24; it was 73-27 in the election itself. These variations are well within the range of sampling error (95 percent confidence interval). Most of our correlation coefficients are probably representative. Because we have much less variation in this sample of registered voters than if we had sampled the entire adult population, correlations that involve education will tend to be weaker than those in comparable studies. This is not a serious limitation for this study, however, since education is simply one of several control variables, not a central concept in any of the empirical comparisons between communication channels.
PY - 1996/7/1
Y1 - 1996/7/1
N2 - This study compares empirically the relationship between presidential approval and interpersonal discussion in parallel with the role of mass media, during the 1992 U.S. primary election campaign. Data were collected in a panel survey of 670 randomly sampled registered voters in four California counties (Humboldt, Santa Clara, Orange, and San Diego). Interviews were conducted by telephone at the beginning of the primary campaign, and again just after the California primary election and before the Democratic and Republican party conventions. We used multiple regression to test the correlations of interpersonal discussion and the mass media on decline in approval of President George Bush. Interpersonal discussion was the strongest predictor (negative) of Bush's rating at time 2 of the survey, a time when Bush's rating had declined significantly. Talking about issues was more strongly correlated (again negatively) with Bush's job rating than was talking about electability or about candidates’ personal qualities.
AB - This study compares empirically the relationship between presidential approval and interpersonal discussion in parallel with the role of mass media, during the 1992 U.S. primary election campaign. Data were collected in a panel survey of 670 randomly sampled registered voters in four California counties (Humboldt, Santa Clara, Orange, and San Diego). Interviews were conducted by telephone at the beginning of the primary campaign, and again just after the California primary election and before the Democratic and Republican party conventions. We used multiple regression to test the correlations of interpersonal discussion and the mass media on decline in approval of President George Bush. Interpersonal discussion was the strongest predictor (negative) of Bush's rating at time 2 of the survey, a time when Bush's rating had declined significantly. Talking about issues was more strongly correlated (again negatively) with Bush's job rating than was talking about electability or about candidates’ personal qualities.
KW - Interpersonal influence
KW - Mass media effects
KW - Presidential approval
UR - http://www.scopus.com/inward/record.url?scp=0030305973&partnerID=8YFLogxK
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U2 - 10.1080/10584609.1996.9963118
DO - 10.1080/10584609.1996.9963118
M3 - Article
AN - SCOPUS:0030305973
SN - 1058-4609
VL - 13
SP - 281
EP - 291
JO - Political Communication
JF - Political Communication
IS - 3
ER -