TY - JOUR
T1 - Cognitive and Affective Routes to the Adoption of Protective Behaviors Against Health Risks of PM2.5 in China
AU - Lim, Joon Soo
AU - Zhang, Jun
N1 - Publisher Copyright:
© 2022 Taylor & Francis Group, LLC.
PY - 2022
Y1 - 2022
N2 - The current research examines how risk appraisals of PM2.5 influence Chinese people’s behavioral intentions to adopt government-recommended protective behaviors through negative affect. In testing the appraisal-based protective behavior model, this research also takes institutional trust and media sensationalism into account. An online survey is conducted with participants (N = 1,569) randomly drawn from heavily polluted Chinese regions. As predicted, negative affect mediates the effects of perceived susceptibility and perceived severity on individuals’ intentions to take preventive measures against the PM2.5 risk. Institutional trust appears to increase people’s behavioral intentions. However, media sensationalism decreases people’s behavioral intentions.
AB - The current research examines how risk appraisals of PM2.5 influence Chinese people’s behavioral intentions to adopt government-recommended protective behaviors through negative affect. In testing the appraisal-based protective behavior model, this research also takes institutional trust and media sensationalism into account. An online survey is conducted with participants (N = 1,569) randomly drawn from heavily polluted Chinese regions. As predicted, negative affect mediates the effects of perceived susceptibility and perceived severity on individuals’ intentions to take preventive measures against the PM2.5 risk. Institutional trust appears to increase people’s behavioral intentions. However, media sensationalism decreases people’s behavioral intentions.
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U2 - 10.1080/10410236.2022.2061122
DO - 10.1080/10410236.2022.2061122
M3 - Article
AN - SCOPUS:85129205568
SN - 1041-0236
JO - Health Communication
JF - Health Communication
ER -