Abstract
The primary purpose of this article is to clarify the nature of the entrepreneurial orientation (EO) construct and to propose a contingency framework for investigating the relationship between EO and firm performance. We first explore and refine the dimensions of EO and discuss the usefulness of viewing a firm's EO as a multidimensional construct. Then, drawing on examples from the EO-related contingencies literature, we suggest alternative models (moderating effects, mediating effects, independent effects, interaction effects) for testing the EO-performance relationship.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 135-172 |
| Number of pages | 38 |
| Journal | Academy of Management Review |
| Volume | 21 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 1996 |
ASJC Scopus subject areas
- General Business, Management and Accounting
- Strategy and Management
- Management of Technology and Innovation