TY - GEN
T1 - Characterizing susceptible users on Reddit's changemyview
AU - Mensah, Humphrey
AU - Xiao, Lu
AU - Soundarajan, Sucheta
N1 - Publisher Copyright:
© 2019 ACM.
PY - 2019/7/19
Y1 - 2019/7/19
N2 - In the study of persuasion, little attention is paid to understanding features that indicate one's level of susceptibility. In this work, we examine features that are indicative of an individual's susceptibility on Reddit's changemyview. Specifically, we explore attributes about the author of the post, the interactions between an author and other users, and the author's language style.We first categorize authors of posts on changemyview into two groups: susceptible and non-susceptible. We perform a test of significance on different features between susceptible and non-susceptible authors. Experiments showed that an individual's language style can be indicative of one's susceptibility to a change of opinion. Also, an author's prior position on a subject and their way of interacting with other users can indicate the likelihood of an author having an opinion change.
AB - In the study of persuasion, little attention is paid to understanding features that indicate one's level of susceptibility. In this work, we examine features that are indicative of an individual's susceptibility on Reddit's changemyview. Specifically, we explore attributes about the author of the post, the interactions between an author and other users, and the author's language style.We first categorize authors of posts on changemyview into two groups: susceptible and non-susceptible. We perform a test of significance on different features between susceptible and non-susceptible authors. Experiments showed that an individual's language style can be indicative of one's susceptibility to a change of opinion. Also, an author's prior position on a subject and their way of interacting with other users can indicate the likelihood of an author having an opinion change.
KW - Persuasion
KW - Susceptibility
UR - http://www.scopus.com/inward/record.url?scp=85074527218&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85074527218&partnerID=8YFLogxK
U2 - 10.1145/3328529.3328550
DO - 10.1145/3328529.3328550
M3 - Conference contribution
AN - SCOPUS:85074527218
T3 - ACM International Conference Proceeding Series
SP - 102
EP - 107
BT - 10th International Conference on Social Media and Society
PB - Association for Computing Machinery
T2 - 10th International Conference on Social Media and Society: Rethinking Privacy and Trust, SMSociety 2019
Y2 - 19 July 2019 through 21 July 2019
ER -