Characterizing susceptible users on Reddit's changemyview

Humphrey Mensah, Lu Xiao, Sucheta Soundarajan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

In the study of persuasion, little attention is paid to understanding features that indicate one's level of susceptibility. In this work, we examine features that are indicative of an individual's susceptibility on Reddit's changemyview. Specifically, we explore attributes about the author of the post, the interactions between an author and other users, and the author's language style.We first categorize authors of posts on changemyview into two groups: susceptible and non-susceptible. We perform a test of significance on different features between susceptible and non-susceptible authors. Experiments showed that an individual's language style can be indicative of one's susceptibility to a change of opinion. Also, an author's prior position on a subject and their way of interacting with other users can indicate the likelihood of an author having an opinion change.

Original languageEnglish (US)
Title of host publication10th International Conference on Social Media and Society
Subtitle of host publicationRethinking Privacy and Trust, SMSociety 2019
PublisherAssociation for Computing Machinery
Pages102-107
Number of pages6
ISBN (Electronic)9781450366519
DOIs
StatePublished - Jul 19 2019
Event10th International Conference on Social Media and Society: Rethinking Privacy and Trust, SMSociety 2019 - Toronto, Canada
Duration: Jul 19 2019Jul 21 2019

Publication series

NameACM International Conference Proceeding Series

Conference

Conference10th International Conference on Social Media and Society: Rethinking Privacy and Trust, SMSociety 2019
CountryCanada
CityToronto
Period7/19/197/21/19

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Keywords

  • Persuasion
  • Susceptibility

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

Cite this

Mensah, H., Xiao, L., & Soundarajan, S. (2019). Characterizing susceptible users on Reddit's changemyview. In 10th International Conference on Social Media and Society: Rethinking Privacy and Trust, SMSociety 2019 (pp. 102-107). (ACM International Conference Proceeding Series). Association for Computing Machinery. https://doi.org/10.1145/3328529.3328550