TY - GEN
T1 - Changing others' beliefs online
T2 - 10th International Conference on Social Media and Society: Rethinking Privacy and Trust, SMSociety 2019
AU - Xiao, Lu
AU - Khazaei, Taraneh
N1 - Publisher Copyright:
© 2019 ACM.
PY - 2019/7/19
Y1 - 2019/7/19
N2 - Achieving social welfare and success is heavily reliant on our ability to persuade and influence others, yet this capacity is known to be one of the most challenging social skills to develop and possess. With social networking websites becoming a crucial platform for routine social activities, gaining insight into the strategies and mechanisms behind online persuasion is of great interest and value to a variety of disciplines. Hence, in this study, we aim to study written comments in online deliberations and understand what makes people change their beliefs. We explore different dimensions of the language, the order of the comments, as well as the attributes of the participating users and their relation to the persuasion process. In addition, we investigate the factors that persuaded users (the ones who have already changed their beliefs) perceived to be the reasons that led to their opinion change. We link our findings to earlier research on persuasion and belief change in traditional forms, hoping to uncover when and how they apply to online persuasion.
AB - Achieving social welfare and success is heavily reliant on our ability to persuade and influence others, yet this capacity is known to be one of the most challenging social skills to develop and possess. With social networking websites becoming a crucial platform for routine social activities, gaining insight into the strategies and mechanisms behind online persuasion is of great interest and value to a variety of disciplines. Hence, in this study, we aim to study written comments in online deliberations and understand what makes people change their beliefs. We explore different dimensions of the language, the order of the comments, as well as the attributes of the participating users and their relation to the persuasion process. In addition, we investigate the factors that persuaded users (the ones who have already changed their beliefs) perceived to be the reasons that led to their opinion change. We link our findings to earlier research on persuasion and belief change in traditional forms, hoping to uncover when and how they apply to online persuasion.
KW - Language use analysis
KW - Online persuasion
KW - Reddit
UR - http://www.scopus.com/inward/record.url?scp=85074479491&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85074479491&partnerID=8YFLogxK
U2 - 10.1145/3328529.3328549
DO - 10.1145/3328529.3328549
M3 - Conference contribution
AN - SCOPUS:85074479491
T3 - ACM International Conference Proceeding Series
SP - 92
EP - 101
BT - 10th International Conference on Social Media and Society
PB - Association for Computing Machinery
Y2 - 19 July 2019 through 21 July 2019
ER -