Challenging the Agrarian Imaginary: Farmworker-Led Food Movements and the Potential for Farm Labor Justice

This article addresses the need for more engagement between the alternative food movement and the food labor movement in the United States. Drawing on the notion of agrarian imaginary, I argue for the need to break down divides between producer and consumer, rural and urban, and individual and community based approaches to changing the food system. I contend that farmworker-led consumer-based campaigns and solidarity movements, such as the Coalition of Immokalee Workers’ (CIW) current Campaign for Fair Food, and The United Farmworkers’ historical grape boycotts, successfully work to challenge this imaginary, drawing consumers into movement-based actions. Based on ethnographic fieldwork with farmworkers and farmworker advocates in California and Florida, this research illustrates the possibilities for alternative food movement advocates and coalitions to build upon farmworker-led campaigns and embrace workers as leaders.