Business the NHL Way: Lessons from the Fastest Game on Ice

Norm O'Reilly, Rick Burton

Research output: Book/Report/EssayBook


The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More clubs are profitable than are not, and the game of hockey is expanding globally. Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. The book explores twelve business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O'Reilly and Rick Burton - leaders in the business of sports and former amateur hockey players - inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.

Original languageEnglish (US)
PublisherUniversity of Toronto Press
Number of pages304
ISBN (Electronic)9781487538903
ISBN (Print)9781487508760
StatePublished - May 12 2022

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting


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