Business models for online communities

The case of the virtual worlds industry in China

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Citations (Scopus)

Abstract

The rapid growth of Internet usage has enabled many new online communities to develop. A particularly interesting phenomenon that has arisen through Internet communities is the virtual world (VW). This paper identifies the challenges that developers of VWs will face in their efforts to find viable business models. This is a single case study of China as an exploratory project to determine the issues surrounding business models for virtual world developers and users. The paper discusses the feedback effects between broadband adoption and online games as well as issues such as culture, history, Waigua, private servers, virtual property trade, developer control, governance, and regulation. In spite of the profitability of major Chinese VW operators, close observation of the Chinese case suggests that even the most successful VW operators are still in the early stages of their business model development.

Original languageEnglish (US)
Title of host publicationProceedings of the Annual Hawaii International Conference on System Sciences
EditorsR.H. Spraque, Jr.
Pages191
Number of pages1
StatePublished - 2005
Event38th Annual Hawaii International Conference on System Sciences - Big Island, HI, United States
Duration: Jan 3 2005Jan 6 2005

Other

Other38th Annual Hawaii International Conference on System Sciences
CountryUnited States
CityBig Island, HI
Period1/3/051/6/05

Fingerprint

Internet
Industry
Profitability
Servers
History
Feedback

ASJC Scopus subject areas

  • Engineering(all)

Cite this

MacInnes, I. P., & Hu, L. (2005). Business models for online communities: The case of the virtual worlds industry in China. In R. H. Spraque, Jr. (Ed.), Proceedings of the Annual Hawaii International Conference on System Sciences (pp. 191)

Business models for online communities : The case of the virtual worlds industry in China. / MacInnes, Ian P; Hu, Lili.

Proceedings of the Annual Hawaii International Conference on System Sciences. ed. / R.H. Spraque, Jr. 2005. p. 191.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

MacInnes, IP & Hu, L 2005, Business models for online communities: The case of the virtual worlds industry in China. in RH Spraque, Jr. (ed.), Proceedings of the Annual Hawaii International Conference on System Sciences. pp. 191, 38th Annual Hawaii International Conference on System Sciences, Big Island, HI, United States, 1/3/05.
MacInnes IP, Hu L. Business models for online communities: The case of the virtual worlds industry in China. In Spraque, Jr. RH, editor, Proceedings of the Annual Hawaii International Conference on System Sciences. 2005. p. 191
MacInnes, Ian P ; Hu, Lili. / Business models for online communities : The case of the virtual worlds industry in China. Proceedings of the Annual Hawaii International Conference on System Sciences. editor / R.H. Spraque, Jr. 2005. pp. 191
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