Brand recall and recognition: A comparison of television and sport video games as presentation modes

Patrick Walsh, Yongjae Kim, Stephen Ross

Research output: Contribution to journal › Article › peer-review

Cite this

@article{9519a63e1b1744cda7cfbebc88b883d8,

title = "Brand recall and recognition: A comparison of television and sport video games as presentation modes",

author = "Patrick Walsh and Yongjae Kim and Stephen Ross",

year = "2008",

language = "English (US)",

volume = "17",

pages = "201--208",

journal = "Sport Marketing Quarterly",

issn = "1061-6934",

publisher = "FiT Publishing",

}