Beyond facebook personality prediction: A multidisciplinary approach to predicting social media users' personality

Carrie Solinger, Leanne Hirshfield, Stuart Hirshfield, Rachel Friendman, Christopher Leper

Research output: Chapter in Book/Entry/PoemConference contribution

3 Scopus citations

Abstract

We investigate creating a predictive model that increases accuracy in personality prediction of social media and social network site users through a multidisciplinary pilot analysis. We present a novel method for increasing personality prediction accuracy of Facebook users. We discuss an experiment that combines natural language processing and machine learning methods, as well as the Big Five Personality and other cognitive psychology metrics and scales. Our machine learning predictive model showed promising results in personality prediction accuracy of three personality traits. However, the results indicate that more research and further data collection will improve prediction accuracies.

Original languageEnglish (US)
Title of host publicationSocial Computing and Social Media - 6th International Conference, SCSM 2014, Held as Part of HCI International 2014, Proceedings
PublisherSpringer Verlag
Pages486-493
Number of pages8
ISBN (Print)9783319076317
DOIs
StatePublished - 2014
Event6th International Conference on Social Computing and Social Media, SCSM 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014 - Heraklion, Greece
Duration: Jun 22 2014Jun 27 2014

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8531 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other6th International Conference on Social Computing and Social Media, SCSM 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014
Country/TerritoryGreece
CityHeraklion
Period6/22/146/27/14

Keywords

  • Big Five
  • Facebook
  • SNS
  • need for cognition
  • personality traits
  • propensity to trust
  • social media
  • social networking sites
  • trust propensity

ASJC Scopus subject areas

  • Theoretical Computer Science
  • General Computer Science

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