Autonomous consumption: Buying into the ideology of capitalism

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15 Scopus citations

Abstract

The purpose of this article is to examine three different approaches to autonomy in order to demonstrate how each leads to a different conclusion about the ethicality of advertising. I contend that Noggle's (1995) belief-based autonomy theory provides the most complete understanding of autonomy. Read in conjunction with Arendt's theory of cooperative power, Noggle's theory leads to the conclusion that advertising does not violate consumers' autonomy. Although it is possible for advertisers to abuse the power granted them by society these abuses do not constitute a violation of consumers' autonomy.

Original languageEnglish (US)
Pages (from-to)229-236
Number of pages8
JournalJournal of Business Ethics
Volume48
Issue number3
DOIs
StatePublished - Dec 1 2003
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Business, Management and Accounting(all)
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Law

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