TY - JOUR
T1 - Applying Spatial Augmented Reality to Anti-Smoking Message
T2 - Focusing on Spatial Presence, Negative Emotions, and Threat Appraisal
AU - Lee, Jiyoung
AU - Jung, Soyoung
AU - Kim, Ji Won
AU - Biocca, Frank
PY - 2018/7/9
Y1 - 2018/7/9
N2 - As smoking has emerged as a health-risk behavior, communication scholars and practitioners have put many efforts into finding out ways to achieve smoking cessation. In this research, participants (N = 57) were randomly assigned to a spatial augmented reality (SAR) condition (3D projection mapping) and 2D flat screen to be exposed to an anti-smoking message. This research provides insightful evidence that the effects of SAR on people’s behavioral intention to spread anti-smoking messages online could be explained by spatial presence and negative emotions. Implications for research on the potential of SAR in terms of emotions and online viral behavioral intentions are discussed.
AB - As smoking has emerged as a health-risk behavior, communication scholars and practitioners have put many efforts into finding out ways to achieve smoking cessation. In this research, participants (N = 57) were randomly assigned to a spatial augmented reality (SAR) condition (3D projection mapping) and 2D flat screen to be exposed to an anti-smoking message. This research provides insightful evidence that the effects of SAR on people’s behavioral intention to spread anti-smoking messages online could be explained by spatial presence and negative emotions. Implications for research on the potential of SAR in terms of emotions and online viral behavioral intentions are discussed.
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U2 - 10.1080/10447318.2018.1489581
DO - 10.1080/10447318.2018.1489581
M3 - Article
AN - SCOPUS:85049651204
SN - 1044-7318
SP - 1
EP - 10
JO - International Journal of Human-Computer Interaction
JF - International Journal of Human-Computer Interaction
ER -