Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging

Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee, T. Makana Chock

Research output: Contribution to journal › Article › peer-review

36 Scopus citations

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Keyphrases

Psychology

Social Sciences