Antecedents of hybrid communication by microenterprises: A microfoundations approach

Todd W. Moss, Maija Renko, James Bort

Research output: Contribution to journalConference Articlepeer-review

1 Scopus citations

Abstract

We study a neglected manifestation of hybridity: the communication of both social and financial themes. Our analysis of online pitches by microenterprises worldwide indicates that the legitimacy pressures experienced by women-focused organizations, and by women microentrepreneurs, are further exacerbated by fragile states, thus orienting these microenterprises to communicate less hybridity.

Original languageEnglish (US)
JournalAcademy of Management Annual Meeting Proceedings
DOIs
StatePublished - 2019
Externally publishedYes
Event79th Annual Meeting of the Academy of Management 2019: Understanding the Inclusive Organization, AoM 2019 - Boston, United States
Duration: Aug 9 2019Aug 13 2019

ASJC Scopus subject areas

  • Management Information Systems
  • Management of Technology and Innovation
  • Industrial relations

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