Antecedents of hybrid communication by microenterprises: A microfoundations approach

Todd W. Moss; Maija Renko; James Bort

doi:10.5465/AMBPP.2019.196

Antecedents of hybrid communication by microenterprises: A microfoundations approach

Todd W. Moss, Maija Renko, James Bort

Whitman School of Management

Research output: Contribution to journal › Conference Article › peer-review

Abstract

We study a neglected manifestation of hybridity: the communication of both social and financial themes. Our analysis of online pitches by microenterprises worldwide indicates that the legitimacy pressures experienced by women-focused organizations, and by women microentrepreneurs, are further exacerbated by fragile states, thus orienting these microenterprises to communicate less hybridity.

Original language	English (US)
Journal	Academy of Management Annual Meeting Proceedings
Volume	2019-August
DOIs	https://doi.org/10.5465/AMBPP.2019.196
State	Published - 2019
Event	79th Annual Meeting of the Academy of Management: Understanding the Inclusive Organization, AOM 2019 - Boston, United States Duration: Aug 9 2019 → Aug 13 2019

ASJC Scopus subject areas

Management Information Systems
Management of Technology and Innovation
Industrial relations

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10.5465/AMBPP.2019.196

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Antecedents of hybrid communication by microenterprises: A microfoundations approach

Abstract

ASJC Scopus subject areas

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