Antecedents of hybrid communication by microenterprises: A microfoundations approach

Todd W. Moss; Maija Renko; James Bort

doi:10.5465/AMBPP.2019.196

Antecedents of hybrid communication by microenterprises: A microfoundations approach

Todd W. Moss, Maija Renko, James Bort

Whitman School of Management

Research output: Contribution to conference › Paper › peer-review

1 Scopus citations

Abstract

We study a neglected manifestation of hybridity: the communication of both social and financial themes. Our analysis of online pitches by microenterprises worldwide indicates that the legitimacy pressures experienced by women-focused organizations, and by women microentrepreneurs, are further exacerbated by fragile states, thus orienting these microenterprises to communicate less hybridity.

Original language	English (US)
DOIs	https://doi.org/10.5465/AMBPP.2019.196
State	Published - 2019
Event	79th Annual Meeting of the Academy of Management 2019: Understanding the Inclusive Organization, AoM 2019 - Boston, United States Duration: Aug 9 2019 → Aug 13 2019

Conference

Conference	79th Annual Meeting of the Academy of Management 2019: Understanding the Inclusive Organization, AoM 2019
Country/Territory	United States
City	Boston
Period	8/9/19 → 8/13/19

ASJC Scopus subject areas

Management Information Systems
Management of Technology and Innovation
Industrial relations

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10.5465/AMBPP.2019.196

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abstract = "We study a neglected manifestation of hybridity: the communication of both social and financial themes. Our analysis of online pitches by microenterprises worldwide indicates that the legitimacy pressures experienced by women-focused organizations, and by women microentrepreneurs, are further exacerbated by fragile states, thus orienting these microenterprises to communicate less hybridity.",

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Antecedents of hybrid communication by microenterprises: A microfoundations approach

Abstract

Conference

ASJC Scopus subject areas

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