Antecedents of hybrid communication by microenterprises: A microfoundations approach

Todd W. Moss, Maija Renko, James Bort

Research output: Contribution to conferencePaperpeer-review

Abstract

We study a neglected manifestation of hybridity: the communication of both social and financial themes. Our analysis of online pitches by microenterprises worldwide indicates that the legitimacy pressures experienced by women-focused organizations, and by women microentrepreneurs, are further exacerbated by fragile states, thus orienting these microenterprises to communicate less hybridity.

Original languageEnglish (US)
DOIs
StatePublished - 2019
Event79th Annual Meeting of the Academy of Management: Understanding the Inclusive Organization, AOM 2019 - Boston, United States
Duration: Aug 9 2019Aug 13 2019

Conference

Conference79th Annual Meeting of the Academy of Management: Understanding the Inclusive Organization, AOM 2019
CountryUnited States
CityBoston
Period8/9/198/13/19

ASJC Scopus subject areas

  • Management Information Systems
  • Management of Technology and Innovation
  • Industrial relations

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