Antecedents and outcomes of market mavenism: Insights based on survey and purchase data

Dinesh K. Gauri, Tracy R. Harmon-Kizer, Debabrata Talukdar

Research output: Contribution to journalArticlepeer-review

13 Scopus citations

Fingerprint

Dive into the research topics of 'Antecedents and outcomes of market mavenism: Insights based on survey and purchase data'. Together they form a unique fingerprint.

Business & Economics