An investigation of the relationship between television broadcasting and game attendance

Chad D. McEvoy, Alan L. Morse

Research output: Contribution to journalArticle

9 Scopus citations

Abstract

This study investigated the relationship between whether a major conference NCAA Division I men's college basketball game was televised and game attendance during the 2003-2004 and 2004-2005 seasons. Multiple regression analysis was used to examine this relationship while controlling for 19 other potentially confounding variables. A significant regression model was created (F = 111.586, p < 0.001), explaining 77.6% of the variance in game attendance. The model estimated that men's basketball game attendance increased by 564 spectators when a game was broadcast on television, ceteris paribus, representing a 6.3% increase over the mean game attendance of 8892. These findings support practitioners broadcasting home men's basketball games on television, as television broadcasting was found to be significantly related to a substantial increase in game attendance in the population studied.

Original languageEnglish (US)
Pages (from-to)222-235
Number of pages14
JournalInternational Journal of Sport Management and Marketing
Volume2
Issue number3
DOIs
StatePublished - 2007

Keywords

  • Intercollegiate athlethics
  • Men's basketball
  • Sport broadcasting

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Management Science and Operations Research
  • Marketing

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