An integrative analysis of reputation and relational quality: A study of university-student relationships

Sung Un Yang, Sue Westcott Alessandri, Dennis F. Kinsey

Research output: Contribution to journalArticlepeer-review

36 Scopus citations

Abstract

The purpose of this research is to explore the link between reputation and relational quality in the context of student-university relationships, based on a perceptual analysis of the participants' subjective views (i.e., factor analysis with Q methodology). To this end, the researchers selected a private university located in the Northeast region of the United States as the research setting, with students of the university serving as research participants. The researchers proposed three research questions regarding the link between student-university relational quality and university reputation. The findings of this research indicate that the concepts of relational quality and reputation can be "variantly" intertwined on the basis of individual stakeholders' subjective views of their experience, interactions, and information, rather than intertwined in a linear way.

Original languageEnglish (US)
Pages (from-to)145-170
Number of pages26
JournalJournal of Marketing for Higher Education
Volume18
Issue number2
DOIs
StatePublished - Nov 2008

Keywords

  • Higher education
  • Q methodology
  • Student-university relationships
  • University reputation

ASJC Scopus subject areas

  • Education
  • Marketing

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