An In-Depth Look at RACE: Creating a Public Relations Plan

Research output: Contribution to journalArticlepeer-review


Courses: Introduction to Public Relations, Public Relations Campaigns. This exercise could also be used in a Public Relations Ethics course as a unit rather than the foundation for the course.Objectives: Students will understand, analyze, and apply the principles learned in the RACE process (research, action, communication, and evaluation). Students should have the ability to identify the four-step public relations planning process and ultimately create a public relations plan.

Original languageEnglish (US)
Pages (from-to)104-110
Number of pages7
JournalCommunication Teacher
Issue number2
StatePublished - Apr 2013
Externally publishedYes

ASJC Scopus subject areas

  • Education
  • Communication


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