Courses: Introduction to Public Relations, Public Relations Campaigns. This exercise could also be used in a Public Relations Ethics course as a unit rather than the foundation for the course.Objectives: Students will understand, analyze, and apply the principles learned in the RACE process (research, action, communication, and evaluation). Students should have the ability to identify the four-step public relations planning process and ultimately create a public relations plan.
|Original language||English (US)|
|Number of pages||7|
|State||Published - Apr 2013|
ASJC Scopus subject areas