Abstract
HIV-related stigmatization remains prevalent and harmful to HIV+ individuals. Guided by a dual process model of HIV-related stigma, this study examined the psychological factors governing stigmatizing responses and response adjustments toward HIV+ persons. Hypotheses were tested using a computerized stigma measure that simulated approach/avoidance behavior toward an HIV+ target. Findings indicated that initial reactions to the HIV+ target were predominately negative and associated with endorsement of homophobia. Conversely, subsequent response adjustments reflected greater acceptance of the HIV+ target and were associated with internal motivations to control prejudice. Findings confirm the need for innovative stigma reduction strategies.
Original language | English (US) |
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Pages (from-to) | 8-19 |
Number of pages | 12 |
Journal | Basic and Applied Social Psychology |
Volume | 34 |
Issue number | 1 |
DOIs | |
State | Published - Jan 1 2012 |
ASJC Scopus subject areas
- Social Psychology
- Applied Psychology