Skip to main navigation
Skip to search
Skip to main content
Experts@Syracuse Home
Help & FAQ
Home
Profiles
Research units
Research output
Equipment
Grants
Activities
Press and Media
Prizes
Search by expertise, name or affiliation
An Examination of Consumers’ Subjective Views that Affect the Favorability of Organizational Logos: An Exploratory Study Using Q Methodology
Angie Chung,
Dennis F. Kinsey
S.I. Newhouse School of Public Communications
Research output
:
Contribution to journal
›
Article
›
peer-review
5
Scopus citations
Overview
Fingerprint
Fingerprint
Dive into the research topics of 'An Examination of Consumers’ Subjective Views that Affect the Favorability of Organizational Logos: An Exploratory Study Using Q Methodology'. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Keyphrases
Logos
100%
Q Methodology
100%
Subjective Perspective
100%
Factor Analysis
11%
Effective Communication
11%
Correlation Analysis
11%
Rank Order
11%
Quantitative Aspects
11%
Consumer Attitudes
11%
Communication Strategies
11%
Qualitative Aspects
11%
Movement Sensing
11%
Methodology Study
11%
Bright Colors
11%
Living Creature
11%
Psychology
Factor Analysis
100%
Effective Communication
100%
Correlation Analysis
100%
Consumer Attitude
100%
Social Sciences
Q Methodology
100%
Factor Analysis
25%
Scientific Methods
25%
Communication Strategies
25%
Consumer Attitude
25%
Economics, Econometrics and Finance
Consumer Attitude
100%