An essay on the origins of entrepreneurial opportunity

Lawrence A. Plummer, J. Michael Haynie, Joy Godesiabois

Research output: Contribution to journalArticlepeer-review

92 Scopus citations


In this article, we apply a process of logical inference to draw conclusions about the origins of entrepreneurial opportunity from existing conversations in the field of strategic management. We equate the execution of a competitive strategy - as described in the strategic management literature - to the exploitation of an entrepreneurial opportunity - as described in the entrepreneurship literature. Given this assumption, we survey five extant theories of strategy in an attempt to categorize and describe the circumstances that define how and with what consequence entrepreneurial opportunity exploitation results in future opportunity. Given this review, we characterize the 'outcomes' of strategy execution as a function of the 'match' between strategy and environment in an effort to extend and refine Holcombe's [Holcombe, Randall, 2003, Review of Austrian Economics 16(1), 25-43] position that entrepreneurial opportunity is born of prior entrepreneurial action. 'Let your hook always be cast; in the pool where you least expect it, there will be a fish.' Ovid, A.D. 17 .

Original languageEnglish (US)
Pages (from-to)363-379
Number of pages17
JournalSmall Business Economics
Issue number4
StatePublished - Apr 2007


  • Entrepreneurial opportunity
  • Strategy
  • Uncertainty

ASJC Scopus subject areas

  • General Business, Management and Accounting
  • Economics and Econometrics


Dive into the research topics of 'An essay on the origins of entrepreneurial opportunity'. Together they form a unique fingerprint.

Cite this