An Empirical Evaluation on Consumer Perceived Advertising Value and Attitude

Ping Zhang, Chingning Wang

Research output: Contribution to conferencePaper

Original languageEnglish (US)
StatePublished - 2005
EventSixth Global Information Technology and Management World Conference - Anchorage, AK
Duration: Jun 5 2005Jun 7 2005

Conference

ConferenceSixth Global Information Technology and Management World Conference
CityAnchorage, AK
Period6/5/056/7/05

Cite this

Zhang, P., & Wang, C. (2005). An Empirical Evaluation on Consumer Perceived Advertising Value and Attitude. Paper presented at Sixth Global Information Technology and Management World Conference, Anchorage, AK, .